Account for seasonality and weather for more accurate insights
Marketing shouldn’t be blamed for a rained-out weekend. Our model considers the day’s precipitation and temperature to understand better how your advertising drives visitation.
Learn your attraction's baseline visitation
Would guests come to our attraction and events if we stopped advertising?
Now we can understand the true incremental lift in visitation marketing provides. Use this data to shift marketing dollars to events and seasons that could most benefit from ad support.
Run multiple forecasts to make informed budgeting decisions
Use your own, unique data to better tie visitation growth goals to marketing budgets.
Forecasts can also be run by channel to make in-flight optimizations.
Uncover the ROI of every marketing channel
We can now understand the value of our advertising investments across digital and traditional media channels.
Understand how your TV, radio, and outdoor advertising drive online and offline ticket purchases.