We help nonprofit attractions drive attendance through paid media.

Creation and management of a social media influencer campaign on TikTok and Instagram using our ‘nano influencer’ approach. 

• Find content creators that align with your attraction’s brand 
• Negotiate and contract with these creators 
• Run paid advertising on TikTok and Instagram

Price includes compensation for influencers and campaign ad budget. 

Monthly management and optimization of Google Ads – both paid and Google Ad Grant campaigns. 

Also available: 

• One-off Google Ad audits
• Creation or enhancement of Google Analytics and Google Tag Manager setups

Understand which media investments are contributing to visitation – and which are not.

Discover how to best optimize your media channel mix with an unbiased statistical model.

Make predictions on how increasing or decreasing ad budget will impact visitation. 

Answer questions like:

• Should I increase investment in broadcast TV? 
• Is branded search driving incremental visitation?
• How many of our visitors are coming because of our marketing? 

Get an “outsider’s” perspective on your media plan based on our disciplined approach to media planning. 

Ideal for attractions that are asking: “Are we spending the right amount in a given channel?” 

Audit includes:

• A GRP analysis by channel and platform
• Identify where your plan may be under or overspending based on your attraction’s target audience 
• Recommendations on ways to consolidate your channel mix
• Use of audience population for your MSA or DMA, average channel CPMs based on objectives, SQAD CPP for TV and Radio

Good fit for attractions with in-house media buying capability who want outside strategic thinking. 

Our process involves:

• Audit of your attraction’s current media plan
• Utilize market research tools – either MRI-Simmons or Placer.ai – to uncover media habits of your existing visitors
• Consultation to identify primary, secondary, and growth audiences
• Determine proper channel investments based on target audiences and market conditions using our disciplined approach 
• Develop a flighting strategy 
• Establish media buying guidelines for each media channel – daypart mix, placements, audience targeting 

Plans can be developed on an annual basis and for specific events

We execute media buys for a portion – or all – of your plan following the 4 pillars of our approach to media buying.

Reporting is designed to be implemented in our marketing mix model. 

Hire attend as your media agency of record. 

• Media strategy based on our disciplined approach 
• Media plans for all events/exhibits throughout the year
• Rate negotiations
• Digital campaign management 
• Ad budget stewardship including reallocations and reconciliation
• Influencer management and whitelisting 
• Measurement and tracking strategy to align visitation to media spend 
• Transparent media buying fee
• Periodic channel mix optimization based on marketing mix modeling