Influencer marketing
Reach new audiences through authentic creator content.
We partner with local creators to produce authentic, platform-native content, then amplify it through paid advertising on TikTok and Instagram to increase visitation.
Designed for zoos, aquariums, gardens, and museums.
reach new audiences
Influencer content can do more than earn organic reach.
Find the right creators.
We identify trusted local creators who can authentically introduce your institution to new audiences.
Create content that performs.
We develop platform-native videos designed to feel authentic in the feed while supporting your advertising strategy.
Amplify what works.
The strongest creator content doesn't end with an organic post. We run it as paid advertising on TikTok and Instagram to reach new audiences and drive ticket sales.
Influencer Marketing
Every creator partnership starts with a clear objective.
We work with influencers to create content designed for a specific audience, platform, and marketing goal.
Hidden gems
Highlight Your Hidden Gems
The experience is bigger than any single exhibit. Through a visitor’s perspective, these videos capture the moments, details, and surprises that turn a visit into a full day out.
Increase per capita
Capture More Revenue From Your Biggest Events
When your event is well known, you can focus on introducing the moments that drive additional revenue. From drinks to souvenirs, these stories make those choices feel like part of the experience.
Sell more memberships
Show the Value of Your Memberships
Membership is part of the story, from new exhibits to everyday visits. By leading with the experience, we naturally highlight the value of becoming a member.
Authentic messaging
Reaching Hispanic Audiences
Spanish-language and bilingual creative is one of the most effective ways to connect with Hispanic audiences. Partnering with Hispanic creators brings that to life in a way that feels authentic and performs.
Scope of work
End-to-end influencer campaign management.
01
Brainstorm
We lead your team through a guided brainstorming session to uncover the strongest ways to use the campaign investment.
02
Source
We identify creators - large and small - who align with the audience your attraction wants to reach.
03
Vet
We review prospective creators for brand safety, audience fit, and a positive alignment with your institution.
04
Negotiate
We negotiate fair creator compensation based on reach, deliverables, and local-market expectations. Influencer compensation is included in the campaign fee.
05
Contract
We execute agreements that clearly define deliverables, timelines, approvals, and campaign expectations.
06
Secure usage rights
Our agreements secure the rights needed to use creator content in paid advertising on TikTok and Instagram.
07
Brief
We provide enough direction to cover the campaign’s key messages while protecting the creator’s authentic voice.
08
Compensate
Attend handles creator payments and 1099 administration, reducing the burden on your accounting team.
09
Run ads
We manage and optimize paid amplification on TikTok and Instagram to turn creator content into measurable reach and ticket sales.
10
Measure performance
Whenever possible, we connect ticketing and ad platforms so performance can be evaluated against ticket revenue and return on investment.
Pricing
Guaranteed impression delivery for every campaign.
We use paid amplification to ensure every campaign delivers the audience reach and impressions your institution needs.
One Audience
$12,500
Campaign investmentTwo Audiences
$20,000
Campaign investmentThree Audiences
$26,000
Campaign investmentInfluencer marketing FAQ
Questions teams ask before getting started.
Do we need an active TikTok or Instagram account?
No. Attend can manage advertising through our agency accounts or work inside your institution’s existing accounts.
Can we approve content before it runs?
Yes. Your team has an approval point before creator content is used.
Do you guarantee impressions?
Yes. Each campaign includes a guaranteed impression level combining organic creator reach and paid amplification.
Can you work with creators we already know?
Yes. We can audit current relationships or lead future engagements.
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