Apply for the Attend Google Grant
A fully managed campaign restructure—no cost to you.
Google provides $10,000 in monthly ad credits to nonprofit attractions. But without the right strategy, that funding often goes unused—or underperforms.
We’re offering one garden, zoo, aquarium, or museum a chance to reset and optimize their Google Ad Grant campaign.
A full campaign restructure, built for performance
Three months of hands-on management by Attend’s grant specialists
Training and guidance to help your team confidently manage the campaign after the grant period ends
There are no out-of-pocket costs. You don’t pay for the ads (they’re free), and you don’t pay for our work—we’re covering the full $4,500 value.
The goal is to leave your organization with a high-performing campaign that supports your mission.
That means more ticket sales, more memberships, more event rentals, and greater visibility to both tourists and your local community.
Applications due by Friday, August 1st, 2025
Attend Google Grant FAQ
Who can apply for the Attend Google Grant?
Any nonprofit garden, zoo, aquarium, or museum with 501(c)(3) status is eligible.
What’s included in the grant?
The selected organization will receive a complete Google Ad Grant campaign restructure, three months of expert management, and training to help your team confidently manage the campaign going forward.
How much does it cost?
Nothing. The Google ads themselves are free, and Attend is covering the full cost of campaign restructure (or setup) and management—an in-kind value of $4,500.
Does my organization need a Google Ad Grants account in order to apply?
If your organization doesn’t currently have an active Google Ad Grants account we recommend following the steps laid out in this video.
What happens after the three months?
Our goal is to leave your marketing team with a high-performing campaign and the tools to manage it independently.
What kinds of results should we expect?
The outcomes vary by organization, but we typically focus on increasing ticket sales, memberships, event rentals, and discoverability among tourists and locals.
When will the recipient be selected?
We’ll review applications and notify the selected organization within two weeks of the deadline. All applicants will receive a follow-up.
Can we reapply if we’re not selected?
Yes. We plan to offer this opportunity on a recurring basis. If you’re not selected this round, we’ll encourage you to reapply in the future.
