Marketing Mix Modeling for Nonprofit Attractions
Measure marketing's true impact on visitation
A statistical analysis to help your marketing team make data-driven decisions
Once reserved for only the largest advertisers, machine learning and AI has made media mix modeling more affordable and much faster.
Get answers to marketing's toughest questions
What is the ROI of our marketing efforts?
It’s the age-old question. Now, we have an answer.
What would happen to visitation if we increased our ad spend by 10%?
Has your organization set growth goals? Our model can help predict how much your marketing budget should increase to hit those goals.
Should we be spending more money on TV? Meta? Outdoor?
Maximize the efficiency of your marketing plan. Our model automatically recommends the optimal media mix for your current budget.
Marketing mix model checklist
Marketing mix modeling can help attractions that:
- Are investing $750,000+ annually in advertising
- Are investing in three or more media channels
- Can provide actual media spend by channel by week for the last two years
- Can provide visitation data by week for the last two years
Account for seasonality and weather for more accurate insights
Marketing shouldn’t be blamed for a rained-out weekend. Our model considers the day’s precipitation and temperature to understand better how your advertising drives visitation.
Learn your attraction's baseline visitation
Would guests come to our attraction and events if we stopped advertising?
Now we can understand the true incremental lift in visitation marketing provides. Use this data to shift marketing dollars to events and seasons that could most benefit from ad support.
Run multiple forecasts to make informed budgeting decisions
Use your own, unique data to better tie visitation growth goals to marketing budgets.
Forecasts can also be run by channel to make in-flight optimizations.
Uncover the ROI of every marketing channel
We can now understand the value of our advertising investments across digital and traditional media channels.
Understand how your TV, radio, and outdoor advertising drive online and offline ticket purchases.
Let's start building your model
