Increase attendance with a younger, more diverse audience
Done-for-you influencer campaigns on TikTok and Instagram
Showcase your attraction’s experience, events, hidden gems, and mission – all through the eyes of your visitors.
Ads Designed to Sell Tickets
Tap into TikTok and Instagram’s seamless user experience to boost online ticket sales.
With ads directly on users’ phones, they’re only a few clicks away from purchasing tickets, making the process quick and convenient.
Reach your next generation of visitors
Target a younger, more diverse audience with tailored influencer ads on TikTok and Instagram.
Align your campaigns with influencers that speak directly to the audience you want to attract.
Promote your big (and small) events
Flood TikTok and Instagram with user-generated content that builds FOMO and sells tickets.
Influencers turn your event into the talk of the town in just days – without the need to create your own video content.
Target Your Attraction's Growth Audience
Choose your target audience(s). We source 2-3 influencers per audience for each campaign.
Families
Showcase kid-friendly activities
Kid-Free
Promote concerts and cocktail events
People of Color
Support diversity initiatives with marketing
Hispanic
Spanish or bilingual video content
Day Trippers
Show how easy it is to get to your attraction
Custom Audience
Let’s find the audience to spread your mission
Influencer Marketing and Amplification Built for Nonprofit Attractions
Start with our Brainstorm Framework
Every engagement begins with a tailored brainstorming session with your team. Drawing from our experience with other local, cultural attractions, we ask targeted questions to uncover unique opportunities for your organization.
Influencer marketing is highly adaptable, allowing us to reach diverse audiences and address specific challenges.
Here are two examples of how this brainstorming session can lead to creative solutions:
Question: “What is the biggest negative feedback you get from guest surveys?”
Answer: “Parking. Our parking lot is small and gets full during big events.”
Solution: Have influencers create videos of them taking an Uber to the big event and encourage others to do the same.
Question: “What are some reasons people cite why they bought an annual membership?”
Answer: “Many people like our children’s play area.”
Solution: Hire ‘mom’ influencers to create content showcasing their kids playing in the play area.
Collaborate with Your Existing Influencer Partnerships
Many attractions we work with already have some experience with influencers.
We offer audits of past influencer campaigns to ensure fair compensation and identify areas for improvement moving forward.
We also can manage these relationships to ensure they align with future strategies.
Expert Paid Ad Management on TikTok and Instagram
A key to our approach is to amplify engaging, user-generated content with strategic paid advertising.
We handle campaign setup, management, and optimization through our agency accounts to leverage our experience in running effective campaigns.
Our reporting aligns with the KPIs your team already tracks, demonstrating user-generated content’s impact on your goals.
Performance-Based Pricing
We guarantee a minimum level of impressions for your campaigns. Impressions are made of a mix of organic and paid advertising.
This setup encourages us to be strong stewards of your investment when sourcing and negotiating with prospective influencers.
Priced Packages
Custom packages are available.
One Audience
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Target 1 audience (ie: Families)
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2-3 influencers
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Includes paid ads on TikTok and Instagram
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Minimum of 850K impressions
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eCPM: $14.70
Two Audiences
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Target 2 audiences
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4-6 influencers
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Includes paid ads on TikTok and Instagram
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Minimum of 1.6MM impressions
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eCPM: $12.50
Three Audiences
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Target 3 audiences
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7-9 influencers
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Includes paid ads on TikTok and Instagram
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Minimum of 2.2 MM impressions
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eCPM: $11.82
Influencer marketing is one of the most effective advertising tactics zoos, aquariums, gardens, and museums can invest in to increase visitation from a younger, more diverse audience.
Let’s discuss how influencer marketing can achieve your organization’s growth goals.
What We Do
Brainstorm
We lead your team on a guided brainstorming session to uncover how to best use your investment. Click here to read more about our brainstorm framework.
Source
We find influencers, big and small, that align with the audience you want to invite into your attraction.
Vet
We screen each prospective influencer’s social media profile to ensure brand safety and a positive fit for your campaign.
Negotiate
With our expertise in working with local influencers, we negotiate fair compensation based on their follower size. All influencer compensation is covered under one fee.
Contract
Like traditional media buys (radio, TV, billboards), we sign contracts with influencers to ensure deliverables are clear and expectations are met.
Secure Usage Rights
A part of our contract secures the usage rights for the influencer’s content. This allows us to run their video content in our ads.
Brief
We provide influencers with just enough guidance to keep their content authentic while making sure they hit key talking points aligned with your campaign strategy.
Compensate
We handle all influencer payments and 1099s, reducing the workload for your accounting team.
Run Ads
Your investment includes paid ads on TikTok and Instagram. Our team manages and optimizes campaigns to maximize ticket sales.
Measure Performance
For the best results, we link your ticketing systems to the ad platforms, allowing us to track and directly attribute ad spend to ticket sales, giving you clear insights on return on investment.
Frequently Asked Questions About Influencer Marketing
No, you don’t. We can fully manage your ad campaigns through our TikTok and Meta agency accounts.
Ads run on TikTok and Instagram.
At the end of each campaign, we provide a detailed report showing impressions, engagements, clicks, and, where available, attributed ticket sales.
Each metric is broken down by influencer, allowing you to see which influencers perform best and plan future campaigns accordingly.
We want to replicate the attribution setup you currently use to measure the effectiveness of paid social campaigns. This allows you to compare your influencer marketing campaign ‘apples-to-apples’ with your other paid social efforts.
Our recommended attribution setup is:
- A 7-day window for click-through attribution
- A 1-day window for view-through attribution
Yes. We process all monetary compensation.
Yes, we can. We offer audits of your existing influencer engagements to ensure you’re getting a fair price.
We can also take over as the lead for future engagements with those influencers.
Yes.
We can also work with your team on a consultative basis to train them in our approach to managing influencer campaigns.
Yes, we guarantee a specific number of impressions for each campaign. In many cases, campaigns will exceed this number. Impressions are a mix of ‘organic’ and ‘paid’ impressions.
- Organic impressions: Delivered by the influencer sharing content with their followers.
- Paid impressions: Generated when we promote the influencer’s content using paid ads.
Typically, your budget will be split evenly: one-third for paid advertising, one-third for influencer compensation, and the final third for our fee.
We use a performance-based pricing model. If the campaign doesn’t reach the guaranteed number of impressions, we will reduce our fee to supplement the paid advertising budget and make up the difference.
Let's launch your influencer marketing campaign
