"Attend helped us scale our Google Ad Grant from 5% spend to an impressive 95% in just three months."
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Roxanne PerkinsDirector of Communications
Mendocino Coast Botanical Gardens
Google Ad Grant Management
Google Ad Grant management for cultural attractions.
Eligible nonprofits can receive up to $10,000 per month in Google Search advertising.
With active management, that investment can support ticket sales, memberships, camps, weddings, events, and other institutional priorities.
BUILT FOR CULTURAL ATTRACTIONS
Your institution changes throughout the year.
From new exhibits and seasonal events to camps and membership campaigns, your marketing priorities change throughout the year.
We actively manage your Google Ad Grant to keep search campaigns aligned with what your institution needs to promote now.
Performance
Be there when people are looking.
People search Google for things to do, family activities, wedding venues, summer camps, and other experiences. Your Google Ad Grant puts your institution in front of those searches and directs people to the relevant experience you offer.
ORGANIZATIONAL SUPPORT
Support more than ticket sales.
A Google Ad Grant can promote far more than general admission. Use it to support memberships, education programs, donations, volunteer opportunities, facility rentals, and special events without competing for your paid advertising budget.
Our Google Ad Grant guide goes deeper on what cultural attractions can promote and how the program works.
Control
Keep current priorities visible in search.
Align ads with seasonal programming, direct visitors to the right landing pages, and prevent outdated organic results from owning the moment.
From our partners
What our clients say.
Scope of work
Turn your Grant into a dependable marketing channel.
Over three months, we rebuild and actively manage your Google Ad Grant around your institution’s priorities, with the goal of putting more of the available $10,000 monthly budget to work.
01
Build the foundation
Structure campaigns around the admissions, programs, events, and other priorities your institution needs to promote throughout the year.
02
Connect to real outcomes
Connect the Grant to your ticketing system, analytics, and conversion tracking to measure ticket sales, revenue, and other meaningful actions whenever possible.
03
Increase grant utilization
Actively manage search terms, campaigns, bids, and budgets to increase use of the available $10,000 monthly Grant.
04
Review performance together
Each month, spend 30 minutes with Attend reviewing the account, what’s working, what isn’t, and what we’re learning from search. These conversations often surface opportunities and questions that extend beyond the Google Ad Grant into your broader marketing.
05
Keep what we build
After three months, continue working with Attend or manage the Grant internally. Your institution keeps the account, campaign structure, performance history, and documentation.
Pricing
Build a stronger Google Ad Grant in 90 days
Start with a three-month engagement. We’ll rebuild and manage your Google Ad Grant, work toward putting more of the available $10,000 monthly budget to use, and establish an account your institution owns.
After 90 days, continue with Attend or take the management in-house.
Google Ad Grant Setup
$4,500
90-day engagementAccountRestructure Grant account
MeasurementSetup conversion tracking
EngagementThree month engangement
Ongoing Management
$1,000 / mo
Monthly managementAccountActive optimization
CampaignsMessaging updates
Reporting & termsMonthly insights
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