Many cultural attractions hesitate to talk about price in their marketing.
The concern? That it might come across as too commercial or off-brand.
People need clear, relatable information to decide whether a visit is worth their time and money.
Influencers can help you deliver your ‘value’ message—without losing your voice.
Try this: Partner with influencers to promote the value of your annual membership.
It’d feel a bit icky to have a billboard that shouts, “Annual Membership Only $129!”
But an influencer? They want to brag that they got “all this – and it’s just $129.”
Influencers can also help explain more complex pricing in a natural way:
- Dynamic or variable pricing? Let them show how visiting on a weekday meant lower ticket prices and fewer crowds.
- Premium events? They can highlight why the VIP ticket for the holiday lights was worth it.
- Tiered experiences? An influencer can compare a general admission visit to an upgraded behind-the-scenes tour or members-only morning.
How to make it work:
Let influencers speak from their own experience. Skip the sales copy. Ask them what
they think makes your pricing or membership a smart choice.
Use content to show the trade-offs. What do people get for paying a little more? Or
visiting at a certain time? A video walkthrough or personal story is more effective than a
pricing chart.
It’s okay to mention specific prices. Influencers can say things like “We paid $129 for a
family membership, and it’s already paid for itself.” When real people talk dollars, it feels
helpful—not pushy.
You don’t need to sound like a theme park. But you can help people understand your
attraction’s value—and influencers are a great way to do it.
Watch real examples of influencers talking about value, pricing, and memberships here.
