Paid ads are most valuable when they bring in new or lapsed visitors. The holidays are the perfect time to do that. Just about everyone is looking for festive things to do. Let’s show them how great your holiday event is.
This year, consider making influencer marketing a larger part of your holiday campaign—especially if you’re trying to grow younger and more diverse audiences.
Here’s how to go big with influencer marketing:
Find influencers that align with your growth audiences.
We all get approached by influencers. But do they look and sound like the audiences you’re trying to reach? If not, be proactive. Seek out creators who reflect your community. If someone doesn’t see themselves in your content, they’ll scroll right past.
Use paid ads to amplify the best content.
Influencer videos make perfect creative for paid social—especially on TikTok and Instagram. It’s authentic. It’s engaging. And it’s built for the platform. Don’t sit back and hope for virality. Incorporate influencer content in your paid social ad strategy so it actually gets seen—by the right demo, in the right geographic market.
Hire 2–3 creators per audience.
To avoid content wearout and build frequency, you need multiple voices. If your holiday event speaks to three audiences—date-night couples, multigenerational families, and VIP experience seekers—that means 6 to 9 creators, minimum.
People spend more time on social media than any other channel. To consistently show up in the scroll, you need fresh content. Influencers can deliver that—quickly and affordably.
Track ticket sales.
When we run influencer content as paid ads, we can see exactly how many tickets it sells. Year after year, I’ve seen influencer marketing deliver outstanding cost-per-ticket metrics—and those ticket sales are often coming from our growth audiences.
As soon as the lights go up, influencers should be at your attraction—so you’ve got content to kick off your campaign early, while tickets are still available and plans are still being made. I’m here if you want to talk about influencer marketing for this year’s holiday push.
