Influencers Can Talk Price in Your Ads – Without You Sounding Too Promotional

Many cultural attractions hesitate to talk about price in their marketing.

The concern? That it might come across as too commercial or off-brand.

People need clear, relatable information to decide whether a visit is worth their time and money.

Influencers can help you deliver your ‘value’ message—without losing your voice.

Try this: Partner with influencers to promote the value of your annual membership.

It’d feel a bit icky to have a billboard that shouts, “Annual Membership Only $129!”

But an influencer? They want to brag that they got “all this – and it’s just $129.”

Influencers can also help explain more complex pricing in a natural way:

  • Dynamic or variable pricing? Let them show how visiting on a weekday meant lower ticket prices and fewer crowds.
  • Premium events? They can highlight why the VIP ticket for the holiday lights was worth it.
  • Tiered experiences? An influencer can compare a general admission visit to an upgraded behind-the-scenes tour or members-only morning.

How to make it work:

Let influencers speak from their own experience. Skip the sales copy. Ask them what
they think makes your pricing or membership a smart choice.

Use content to show the trade-offs. What do people get for paying a little more? Or
visiting at a certain time? A video walkthrough or personal story is more effective than a
pricing chart.

It’s okay to mention specific prices. Influencers can say things like “We paid $129 for a
family membership, and it’s already paid for itself.” When real people talk dollars, it feels
helpful—not pushy.

You don’t need to sound like a theme park. But you can help people understand your
attraction’s value—and influencers are a great way to do it.

Watch real examples of influencers talking about value, pricing, and memberships here.

Written by: Jenny Williams

Jenny is the lead Media Strategist at Attend. She has helped attractions drive visitation with paid media strategies for over 16 years.

About Attend

Attend is a media planning and buying agency exclusively serving nonprofit attractions. 

Our focus is simple: help zoos, aquariums, gardens, and museums invest their advertising dollars to grow visitation and spread their mission.

We plan and buy across traditional and digital channels – with a particular strength in paid social media.

We’re led by Jenny Williams, a 17-year media pro with deep experience in the attraction space.

View her LinkedIn profile here.

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