Digital Advertising Ownership for Cultural Attractions
Ownership and Transparency
We help cultural attractions establish transparent advertising infrastructure across Google, Meta, and TikTok while connecting campaigns directly to ticket revenue for clearer measurement and stronger marketing decisions.
Own Your Advertising Infrastructure
Ownership and Flexibility
Your advertising accounts, audience data, pixels, and campaign history should stay with your institution, not outside vendors.
We structure digital advertising infrastructure so your team maintains ownership and long-term flexibility across Google, Meta, and TikTok.
If your institution changes agencies, hires internally, or shifts responsibilities between partners, your campaigns, conversion tracking, and performance history remain fully intact.
Preserve Your Performance History
Smarter Optimization
When advertising accounts and pixels are rebuilt from scratch, platforms like Google, Meta, and TikTok lose years of learning and optimization data.
By maintaining institution-owned infrastructure, your campaigns retain valuable audience signals, conversion history, and machine learning data that improve performance over time.
The result is more stability, stronger optimization, and less disruption when teams or vendors change.
Transparent Reporting
Full Visibility Into Performance
Your institution should not have to rely on outside vendors to understand how campaigns are performing or how media dollars are being spent.
Because your institution owns the advertising accounts, your team has direct access to campaign performance, media spend, audience data, and conversion tracking at any time across Google, Meta, and TikTok.
That transparency also extends to media buying. Your institution can see exactly how much is being spent in advertising platforms versus agency management fees.
No black boxes. No hidden markups.
Connect Advertising Directly to Ticket Revenue
Revenue Attribution
Strong digital advertising measurement goes beyond clicks, impressions, and website traffic.
Through Google Tag Manager and ticketing system integrations, we connect digital advertising campaigns directly to online ticket revenue whenever possible, including integrations with platforms like Tessitura, ACME, Galaxy, and other common attraction ticketing systems.
This allows your institution to:
- Measure return on ad spend
- Optimize campaigns toward revenue
- Understand what channels are driving visitation
- Make stronger marketing investment decisions
Build a Foundation Your Team Can Sustain
Campaign Stabilization
This sprint is designed to leave your institution in a stronger position than where it started.
Over the course of three months, we establish stable campaign structures, conversion tracking, reporting systems, and platform best practices tailored for cultural attractions.
At the end of the engagement, your institution has campaigns and infrastructure that can continue to be managed internally, through Attend, or with another partner in the future.
We Build Digital Advertising Infrastructure for Nonprofit Attractions
What We Do
Many cultural attractions are investing in digital advertising without clear ownership, stable conversion tracking, or direct visibility into revenue performance.
We establish the infrastructure, measurement, and campaign foundations needed to support more transparent and measurable digital advertising.
Establish ownership
#
We structure Google, Meta, and TikTok advertising accounts so your institution owns the platforms, audience data, pixels, and campaign history.
Connect revenue tracking
#
Through Google Tag Manager and ticketing system integrations, we connect campaigns directly to online ticket revenue whenever possible.
Stabilize ad campaigns
#
We build and organize campaign structures using best practices tailored for cultural attractions, creating a stable foundation for ongoing management and optimization.
Create transparency
#
Your institution maintains direct access to campaign performance, media spend, conversion tracking, and platform reporting across all advertising accounts.
Prepare for long-term management
#
At the end of the sprint, your institution has infrastructure and campaigns that can continue to be managed internally, through Attend, or with another partner in the future.
Built to Create Long-Term Flexibility
Pricing
A focused three-month sprint designed to establish ownership, conversion tracking, and campaign infrastructure the right way.
Continue with ongoing management through Attend, transition campaigns to your internal team, or work with another partner in the future.
Digital Advertising Ownership Sprint
$9,500
Build a Stronger Digital Advertising Foundation
Get Started
A three-month sprint designed to help your institution establish ownership, transparency, and revenue attribution across your digital advertising platforms.
Start with the infrastructure. Continue with campaigns built on a stronger foundation.
