Marketing for Institutions That Inspire
About Us
Attend is a media planning and buying firm dedicated to serving gardens, zoos, aquariums, and museums.
These institutions play a unique role in their communities. They educate, inspire curiosity, create shared experiences, and connect people to the larger world and to one another.
But before any of that can happen, people have to walk through the gates.
Marketing makes that possible.
Our Belief
We believe the strongest mission outcomes begin at the gate.
Marketing leaders at mission-driven institutions serve many audiences at once.
Visitors, members, donors, volunteers, educators, and community leaders all rely on the institution in different ways.
When more people attend, everything else grows.
- More families discover the institution.
- More people connect with the mission.
- Membership grows.
- Donations grow.
- Programs expand.
At Attend, we believe marketing’s primary responsibility is to help institutions welcome more people through their gates. Our work focuses on driving visitation and revenue growth so every other initiative can grow alongside it.
Category Focus Matters
By focusing exclusively on gardens, zoos, aquariums, and museums, we see patterns that are difficult to spot from inside a single institution.
- We understand the rhythms of the cultural attraction calendar.
- We understand the role of seasonal events.
- We understand the realities of nonprofit marketing budgets.
And we bring that shared knowledge to every client we serve.
Today, Attend partners with leading cultural attractions across the country to help turn places into destinations.
Built on Experience
About Us
Attend is led by Jenny Williams, a 17-year media planning and buying professional with deep experience in the cultural attraction space.
Jenny founded the firm to serve gardens, zoos, aquariums, and museums.
She leads strategy for every client engagement, supported by a network of experienced specialists who understand the marketing realities of mission-driven institutions.
Resources for Cultural Attraction Marketers
Free Resources
We regularly share tools, ideas, and insights for marketing leaders at cultural attractions.
Explore our media planning guide, listen to the Marketing Attractions Podcast, or learn how institutions can make better use of the Google Ad Grant.
Media Planning Guide
A practical framework for planning paid media at cultural attractions. The guide introduces the rules we use to help institutions focus their budgets and drive stronger visitation.
Marketing Attractions Podcast
The Marketing Attractions Podcast features conversations with marketing leaders from gardens, zoos, aquariums, and museums about the ideas and strategies shaping cultural attraction marketing.
Attend Google Grant
Each year, we select one cultural attraction to receive a fully managed Google Ad Grant reset at no cost. The program helps institutions restructure underperforming Grant accounts and build a stronger foundation for future campaigns.