About Us
Marketing for Institutions That Inspire
Attend brings proven advertising strategy and media planning and buying to institutions that depend on attendance.
Our Belief
We believe the strongest mission outcomes begin at the gate.
When more people attend, everything else grows.
- More families discover the institution.
- More people connect with the mission.
- Membership grows.
- Donations grow.
- Programs expand.
At Attend, we believe marketing’s primary responsibility is to help institutions welcome more people through their gates.
Our work focuses on driving visitation and revenue growth so every other initiative can grow alongside it.
Category Focus Matters
We see patterns that are difficult to spot from inside a single institution.
We know which strategies consistently increase attendance.
We know how seasonal events reshape media plans and budgets.
We know where institutions tend to overspend, and where additional investment creates meaningful growth.
Every client benefits from what we’re seeing across the cultural attraction space.
We are proud Corporate Members of:
About Us
Built on Experience
Jenny Williams
Attend is led by Jenny Williams, a 17-year media planning and buying professional with deep experience in the cultural attraction space.
Jenny founded the firm to serve gardens, zoos, aquariums, and museums.
She leads strategy for every client engagement, supported by a network of experienced specialists who understand the marketing realities of mission-driven institutions.
Free Resources
Resources for Cultural Attraction Marketers
We regularly share tools, ideas, and insights for marketing leaders at cultural attractions.
Media Planning Guide
A practical framework for planning paid media at cultural attractions. The guide introduces the rules we use to help institutions focus their budgets and drive stronger visitation.
Download Guide →Marketing Attractions Podcast
The Marketing Attractions Podcast features conversations with marketing leaders from gardens, zoos, aquariums, and museums about the ideas and strategies shaping cultural attraction marketing.
Listen to Podcast →Attend Google Grant
Each year, we select one cultural attraction to receive a fully managed Google Ad Grant reset at no cost. The program helps institutions restructure underperforming Grant accounts and build a stronger foundation for future campaigns.
Apply Now →