Botanical garden marketing
Advertising that grows visitation for botanical gardens.
Attend is a marketing and advertising agency helping botanical gardens and arboretums grow visitation.
botanical garden experience
Marketing and advertising partner to public gardens and arboretums.
Connected to the Field
Attend is an active corporate member of the American Public Gardens Association.
Botanical gardens and arboretums
How we think about public garden marketing.
our approach for gardens
Garden advertising needs to keep pace with the garden.
Show people there’s more to the garden.
Children’s gardens, splash pads, trails, restaurants, cultural features, and other hidden gems can completely change someone’s perception of the experience. Short-form video gives us a way to show what a visit can actually look like - and give people more reasons to come.
Build for the rhythm of the garden.
Garden advertising often happens in short, concentrated pushes around exhibits, blooms, and seasonal events. Build media and creative systems that can move quickly, with flexible creative and budgets sized to the opportunity.
Invest in influencer marketing.
Influencer marketing should be a regular part of the garden advertising plan, especially around seasonal events and short-term exhibits. Use creators to show the experience, reach new audiences, and create content that can be amplified through paid media.
How we help
Marketing and advertising services for botanical gardens.
Choose the level of support your team needs – from advertising strategy and hands-on media buying to focused specialty services managed by Attend.
Advertising Strategy
Build an annual advertising strategy around the moments that matter most, from the spring visitation season and holiday shows to smaller events throughout the year.
Explore service →Media Planning and Buying
Plan and buy TV, radio, outdoor, programmatic, search, and paid social campaigns designed to increase visitation and revenue.
Explore service →Influencer Marketing
Partner with local creators to capture seasonal experiences and events, then turn the strongest content into paid social advertising that reaches new audiences at scale.
Explore service →Digital Advertising Reset
Connect ticketing systems like ACME and Tessitura to Meta, Google, and TikTok, then rebuild your ad accounts so your team owns the data, campaigns, and performance history.
Explore service →Google Ad Grant Management
Maximize your $10,000 monthly Google Ad Grant with strategy, management, and ongoing optimization.
Explore service →Marketing Insights for Cultural attractions
Practical marketing thoughts from our work with cultural attractions.
get our insights
Stay connected to Attend
We’ll occasionally share what we’re seeing, questioning, and paying attention to across cultural attractions.
Occasional emails. Unsubscribe anytime.
