Museum Marketing
Museum advertising that grows visitation.
Attend is a marketing and advertising agency helping museums and science centers grow visitation.
Museum Experience
Marketing and advertising partner to museums.
museums
How we think about museum advertising.
our approach to museum marketing
Build a strong digital foundation before stretching the budget.
Put the Google Ad Grant to work.
Eligible museums have access to up to $10,000 per month in Google Search advertising. Use the Grant to capture searches around things to do, exhibits, camps, memberships, programs, rentals, and other priorities without putting additional pressure on the paid media budget.
Own the digital advertising infrastructure.
Build Google, Meta, and TikTok accounts that belong to the institution and connect them to ticketing and analytics. Keep the infrastructure in place whether campaigns are managed internally or by an outside partner.
Show people what’s new.
A new exhibit gives people a specific reason to visit. Use short-form video to show what they’ll actually experience rather than relying on exhibit names, descriptions, or static creative to explain it.
How we help
Marketing and advertising services for museums.
Choose the level of support your team needs – from advertising strategy and hands-on media buying to focused specialty services managed by Attend.
Advertising Strategy
Build a focused advertising strategy around your museum’s budget, audiences, exhibits, and visitation goals.
Explore service →Media Planning and Buying
Concentrate your paid media budget in the digital channels most likely to drive visitation, including paid social, search, and digital video.
Explore service →Influencer Marketing
Work with local creators to show the museum experience through authentic content, then amplify the strongest content through paid social.
Explore service →Digital Advertising Reset
Connect ticketing systems like ACME and Tessitura to Meta, Google, and TikTok, then rebuild your ad accounts so your team owns the data, campaigns, and performance history.
Explore service →Google Ad Grant Management
Turn your $10,000 monthly Google Ad Grant into a consistent source of traffic for exhibits, programs, memberships, rentals, and other museum priorities.
Explore service →Marketing Insights for Museums
Practical marketing thoughts from our work with museums.
get our insights
Stay connected to Attend
We’ll occasionally share what we’re seeing, questioning, and paying attention to across cultural attractions.
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