Zoo & Aquarium Marketing
Advertising that grows visitation for zoos and aquariums.
Attend is a marketing and advertising agency helping zoos and aquariums grow visitation.
Zoo and Aquarium experience
Advertising partner to zoos and aquariums
Connected to the Field
Attend is an active corporate member of the Association of Zoos and Aquariums.
zoos and aquariums approach
How we think about zoo advertising.
Our approach for zoos and aquariums
Keep the experience at the center of the advertising.
Show the visit.
Paid advertising should help people picture the experience. Show visitors with animals, the moments happening around the zoo, and what someone can expect when they walk through the gates.
Use events to reach new audiences.
Special events can create opportunities to reach beyond the zoo’s core family audience. Pursue those audiences when there’s a clear growth opportunity and enough budget to support dedicated media, creative, and measurement.
Make digital advertising accountable to visitation.
Zoos are often strong at organic social, but paid advertising needs a different system. Connect Meta, Google, and TikTok to ticketing and analytics so campaigns can be measured against actual ticket sales and optimized around visitation.
How we help
Marketing and advertising services for zoos and aquariums.
Choose the level of support your team needs – from advertising strategy and hands-on media buying to focused specialty services managed by Attend.
Advertising Strategy
Build an annual advertising strategy that balances general admission, major events, memberships, and long-term audience growth.
Explore service →Media Planning and Buying
Plan and buy TV, radio, outdoor, programmatic, search, and paid social campaigns designed to increase visitation and revenue.
Explore service →Influencer Marketing
Partner with local creators to capture the zoo experience, then turn the strongest content into paid social advertising that reaches new audiences at scale.
Explore service →Digital Advertising Reset
Connect ticketing systems like ACME and Tessitura to Meta, Google, and TikTok, then rebuild your ad accounts so your team owns the data, campaigns, and performance history.
Explore service →Google Ad Grant Management
Put the $10,000 monthly Google Ad Grant to work alongside paid media to support visitation, memberships, programs, conservation, and other priorities.
Explore service →Insights for Zoos and Aquariums
Practical ideas from our work with zoos and aquariums.
get our insights
Stay connected to Attend
We’ll occasionally share what we’re seeing, questioning, and paying attention to across cultural attractions.
Occasional emails. Unsubscribe anytime.
