Digital advertising reset
Take ownership of your digital advertising.
Move away from black-box vendors and disconnected reporting.
We rebuild your digital advertising foundation with transparent accounts, revenue tracking, and a system your institution owns.
Transparency
Build a digital advertising system your institution can trust.
Our Digital Ad Reset is designed for institutions ready to stop outsourcing their digital media buys.
Instead of sending insertion orders to a vendor and relying on their reporting, we bring your Google, Meta, and TikTok advertising into accounts your institution owns and controls.
Own your advertising accounts.
Your Google, Meta, TikTok ad accounts belong to your institution, giving you complete ownership of your campaigns, audiences, and advertising history.
Measure true ROAS.
Connect your ticketing system, analytics, and advertising platforms to measure return on ad spend based on ticket revenue - not just clicks and conversions.
Build for what's next.
Whether you change agencies, hire internally, or expand your marketing team, your advertising infrastructure stays with your institution, providing long-term flexibility and transparency.
Digital Ad Reset
Built for institutions ready to invest more in digital advertising.
Before increasing your investment, build the foundation to support it: institution-owned accounts, ticket revenue measurement, and advertising infrastructure that stays with your organization.
TRANSPARENCY
Complete transparency.
See campaign performance directly in your advertising accounts, not through a vendor report. Know exactly how much of your investment goes to media and how much goes to agency fees, with no hidden markups or undisclosed costs.
Measurement
Measure ticket revenue.
Connect ticketing systems like ACME, Tessitura, and Galaxy directly to Google, Meta, and TikTok to measure ticket revenue and return on ad spend.
See which campaigns are driving sales and use that data to make better advertising investment decisions.
Ownership
Own the future.
Your institution – not an outside vendor – owns the advertising accounts, audience data, and reporting infrastructure, giving you the flexibility to change agencies or manage campaigns internally whenever you’re ready.
Scope of work
Rebuild your digital advertising in 90 days.
01
Establish the foundation
Organize your advertising accounts, analytics, pixels, and platform access so your institution owns the infrastructure.
02
Connect ticket revenue
Connect ticketing systems like ACME, Tessitura, and Galaxy with Google Tag Manager, analytics, and your advertising platforms to measure ticket sales and return on ad spend whenever possible.
03
Rebuild campaigns
Restructure campaigns, audiences, budgets, and creative around your institution’s visitation priorities and what we’ve learned from advertising cultural attractions.
04
Manage and optimize
For three months, Attend actively manages your Google, Meta, and TikTok digital advertising, optimizes campaign performance, and provides transparent reporting while your team gains complete visibility into spend and results.
05
Keep what we build
At the end of the engagement, continue working with Attend or manage the rebuilt system internally. Either way, your institution retains ownership of the advertising accounts, reporting, and measurement infrastructure.
Pricing
Build the future of your institution's digital advertising.
Our Digital Ad Reset is a focused 90-day engagement designed to rebuild your digital advertising foundation.
From there, decide whether to continue with Attend or move forward with a system your institution owns.
Digital Ad Reset
$12,500
One-time engagementget our insights
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