Media planning & buying
Every advertising dollar should have a purpose.
Media planning means making disciplined investment decisions that increase visitation, strengthen revenue, and support your institution’s mission.
Media planning
Our media planning principles.
Balance broad reach with performance media.
Broad-reaching media introduces your institution to new audiences, while performance media captures existing demand and converts interest into visitation.
Don't spread your budget too thin.
We frequently simplify media plans by concentrating investment into fewer channels where budgets are large enough to create meaningful reach, frequency, and results.
Measure ticket revenue.
We connect your ticketing system, analytics, and advertising platforms to measure return on ad spend and make stronger media investment decisions.
Media planning guide
Dive deeper into media planning.
Download our Media Planning Guide for Cultural Attractions.
Learn how we allocate budget, balance media channels, and concentrate investment where it drives the most impact.
Media buying
We are stewards of your advertising investment.
As a marketing partner to mission-driven organizations, we believe every advertising dollar should be invested with intention, transparency, and accountability.
Transparent fees.
You'll always know where your advertising dollars are going. We don't receive hidden rebates or undisclosed media incentives.
Client-owned accounts.
Your media accounts, audience data, and advertising history belong to your institution - not your agency.
Built for cultural attractions.
You don't pay us to learn your category. Our experience across gardens, zoos, aquariums, and museums allows us to work efficiently and apply proven media planning practices from day one.
Media channels
In-house media buying across every media channel.
Our team works directly with media reps and manages campaigns hands-on across platforms like Meta, Google, and TikTok.
No outsourced buying. No hidden markups.
Traditional media
- Local Television
- Terrestrial Radio
- Outdoor
- Experiential & Place-Based
- Cinema
Digital media
- Influencer Marketing
- Paid Social
- Streaming Video
- Digital Audio
- Search
- Programmatic Display
Research & buying tools
Professional tools support every media plan.
We use industry-leading research, planning, and media buying tools to understand audiences, evaluate media opportunities, and negotiate advertising investments.
MRI-Simmons
Identifies consumer trends among audiences that visit zoos, aquariums, gardens, and museums.
Visit site →Scarborough
Helps us understand which media channels are most popular in any local market.
Visit site →TruTrade
Shows where an institution’s visitors are coming from within a geographic market.
Visit site →Amazon DSP
Programmatic media buying platform with strong CTV capabilities.
Visit site →get our insights
Stay connected to Attend
We’ll occasionally share what we’re seeing, questioning, and paying attention to across cultural attractions.
Occasional emails. Unsubscribe anytime.
