We help cultural attractions grow visitation.
Cultural attractions are different.
Marketing a cultural attraction means supporting the whole institution, from membership and development to education, events, community engagement, and the mission itself.
We help bring focus to that work by giving paid advertising one clear purpose: grow visitation.
When more people walk through the gates, more people experience the mission, become members, bring others back, and support the institution over time.
How we help
Marketing and advertising services for cultural attractions.
Choose the level of support your team needs – from advertising strategy and hands-on media buying to focused specialty services managed by Attend.
Advertising Strategy
Develop the advertising strategy that guides your budget, media investments, and creative decisions.
Explore service →Media Planning and Buying
Plan and buy TV, radio, outdoor, programmatic, search, and paid social campaigns designed to increase visitation and revenue.
Explore service →Influencer Marketing
Build creator partnerships that produce authentic content and turn it into a scalable advertising asset.
Explore service →Digital Advertising Reset
Connect ticketing systems like ACME and Tessitura to Meta, Google, and TikTok, then rebuild your ad accounts so your team owns the data, campaigns, and performance history.
Explore service →Google Ad Grant Management
Maximize your $10,000 monthly Google Ad Grant with strategy, management, and ongoing optimization.
Explore service →Sample Work
Free Resources
Resources for Cultural Attraction Marketers
We regularly share tools, ideas, and insights for marketing leaders at cultural attractions.
Media Planning Guide
A practical framework for planning paid media at cultural attractions. The guide introduces the rules we use to help institutions focus their budgets and drive stronger visitation.
Download Guide →Marketing Attractions Podcast
The Marketing Attractions Podcast features conversations with marketing leaders from gardens, zoos, aquariums, and museums about the ideas and strategies shaping cultural attraction marketing.
Listen to Podcast →Attend Google Grant
Each year, we select one cultural attraction to receive a fully managed Google Ad Grant reset at no cost. The program helps institutions restructure underperforming Grant accounts and build a stronger foundation for future campaigns.
Apply Now →